Dine LA Restaurant Week, a program run by the Los Angeles Tourism & Convention Board, occurs twice annually to position Los Angeles as a top-tier dining destination. This event features approximately 400 restaurants each season, showcasing the city's rich diversity of culinary experiences.

For its 15th anniversary, Dine LA adopted the tagline "Culture through Cuisine" as part of a campaign crafted by SNO. Building on this, SNO designed a new, vibrant campaign for Dine LA's Summer and Winter programming. The goal was to create eye-catching graphics and bold illustrations that reflect the city's eclectic mix of nationalities, neighborhoods, and culinary offerings, underscoring Los Angeles as a leading culinary hub.

In addition to developing the campaign's visual style, SNO handled the campaign messaging, ad copy, sample ad executions, and creative guidelines. These elements were designed to enable the client to produce customized promotional ads across various platforms while ensuring brand consistency.