Angel City Brewery
OBJECTIVE:Angel City Brewery and Studio Number One first met in May 2018 to prepare a vision for the brewery and its brand which at the time needed an eye catching logo and branding for its products that were being in supermarkets and liquor stores throughout California. SNO concepted and presented multiple design iterations before landing on a new final logo - a powerful depiction of the iconic Angel City angel, as seen on tap handles throughout Southern California.
CLIENT:Angel City Brewery
COLLABORATORS:None
SERVICES:Logo, Packaging Design, Brand Identity
OVERVIEW:New bold and colorful branding, designed to encapsulate the brewery’s creative spirit while paying homage to its unique Arts District neighborhood, was developed with a brand system that allowed for the client’s internal team to be able to effortlessly integrate the new look onto any new beer flavor or product and ensure consistency with the overall branding. The new logo, color palette, patterns, that were developed for the brand refresh was applied to rebranded cans, festival setups, website, POS, merchandise, general packaging, and much more.
A natural partnership between Angel City Brewery and Studio Number One emerged based on shared support for likeminded non-profit organizations and social causes, as well as a deep appreciation for local artists and community-based projects.
To mark the release of the new look, Angel City Brewery hosted a celebratory event with Studio Number One called Crafted in LA, an art exhibition showcasing the creative and evolutionary journey behind the final logo and branding designed for the brewery as well as pieces from Studio Number One’s collection of activism, social justice, environmental, and community-focused art that was created for the Women’s March, Non-Toxic Revolution, Surfrider LA, the Echo Park Chamber of Commerce, LA Promise Fund, Make America Smart Again, and much more.
