Pacifico x Obey Clothing x Surfrider
OBJECTIVE:SNO worked with Obey Clothing to design a limited-edition capsule collection based on a mural designed for Pacifico to directly suppor the Surfrider Foundations efforts to protect the world’s ocean, waves and beaches for all people.
CLIENT:Pacifico
COLLABORATORS:Obey Clothing
SERVICES:Illustration, Environmental, Mural, Print, Apparel Design
OVERVIEW:Studio Number One designed a street mural that was painted in Venice Beach, CA to raise awareness of the need to protect ocean adventures for all. The mural served as a creative basis for Pacifico x Obey Clothing’s limited-edition line of eco-friendly co-branded merchandise, with proceeds directly supporting the Surfrider Foundation’s efforts to help protect the world’s ocean, waves, and beaches for all people. This collaboration was an initiative from Pacifico Preserves, the beer brand’s social impact platform with the mission to help preserve outdoor adventure for all.
SNO designed the mural to feature key elements from each partner, including signature Pacifico colors incorporated in within the art and a surfer riding a wave with the mantra ‘RESPECT OUR OCEAN.’ The Pacifico x Obey Clothing collection, which included a sustainable t-shirt, reusable tote bag and an art print, was sold exclusively on the Surfrider Foundation’s online shop with 100% of proceeds going to the non-profit environmental organization’s fight to protect clean water and healthy beaches.
