Charlotte’s Web
Trust the Earth Campaign
OBJECTIVE:To create the identity and art for the “Trust the Earth” campaign, a multi-city art installation asking and empowering Americans to educate themselves about access to natural healthy while championing the right to choose quality options.
CLIENT:Charlotte’s Web
COLLABORATORS:Fake Love
SERVICES:Illustration, Identity, Mural, Environmental, Experiential
OVERVIEW:SNO worked with CBD pioneers Charlotte’s Web to create the identity and art for the “Trust the Earth” campaign, a multi-city art installation asking and empowering Americans to educate themselves about access to natural healthy while championing the right to choose quality options.
The art was painted as a massive mural in New York, in the heart of Williamsburg, Brooklyn and was also part of a multi-city art installation, where it was projected nationwide in Washington D.C., Chicago, and Los Angeles.
“We have long admired the word of Shepard Fairey and the group of talented artists at Studio Number One, and the work they have created to push social messages and icons of justice that billions of people around the world have rallied around.
We reached out to them and told them about our story, our community, and the mission we’re on to democratize quality hemp for everyone. We immediately connected with their incredible team and we’re honored that they chose to interpret our mission in such a powerful way.”
-Joel Stanley,
Charlotte’s Web’s co-founder and chairman of the boardThe initiative expanded the following summer when it was exhibited from the ground up as field art on a mammoth scale of 76-acres on a farmer’s fields in McPherson, Kansas.
The artwork was ‘grown’ and then mown on 3,049, 200 square feet of farmland, the equivalent of 57 football fields. The installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art was so large it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.
